I just read an article by Cheryl Woodard as part of my current studies. It makes a lot of sense. Have a read below at the link from the website if you would like to know more!
The five points she refers to include:
- Ignoring what your audience needs – this is something so obvious but so difficult! I only want to write about certain topics and I write because I enjoy doing it. Fancy having to consider the market!!!
- Underestimating your competition – she encourages us to distinguish how our publications can be different from our competitors. What if you just want to write and don’t fancy doing market research? No income 😦
- Trying to do it all by yourself – she suggests that we don’t want others to challenge our opinions. Could this be true?
- Thinking only about the next issue, not your future
- Taking money from the wrong people – she suggests we could become dependent on financiers at the cost of our editorial integrity.
The website I refer to is http://www.PublishingBiz.com