Customer expectations

I have lived in the country for four years now. I get a bit frustrated with,what seems to be, disinterested customer service or seemingly no service at all. When I go for beauty treatments I ask questions about skin care and the like and the beauty therapists don’t seem to see a sales opportunity when it is under their noses.


No doubt if I was in the city, I would be offered a whole range of solutions to my ‘problem’. I have interpreted the country service as apathy and lack of interest in me as a customer. Here I am, ready to spend my money, and they don’t pick up the cues.

Townsville City in July

Townsville City

I had a medical appointment yesterday and was again feeling disillusioned by their customer service. However, I realise now that I misinterpreted their signals. What we get in the regional towns are real people who are providing a service to their clients. They aren’t motivated by making the next sale and gaining commission from it. They relate to me as a real person – not just a customer or client. They are not acting a part in a business transaction – they are treating me as an equal – and I think that is a good thing and I can now reinterpret my first impressions.